One intelligence layer. Applied to real operations.
VelGrow captures fragmented real-world signals, turns them into insight, links that insight to a specific action, and then measures whether the action worked. Merchant Intelligence is the first live application of that layer.
The first live application
Everything a hospitality operator needs to understand customers, reward them, and act on what the data shows — available now.
QR & NFC feedback capture
Customers leave feedback in seconds by scanning a code at the table or tapping a card. No app install, no account required.
GrowPoints loyalty
Points accrue automatically on qualifying spend, with per-vendor earn rates and redemption rules you control.
Receipt verification
Uploaded receipts are read automatically, checked against duplicates, and can be manually corrected with a full audit trail.
Customer intelligence
Segments, repeat-visit rates, sentiment trends and per-customer timelines — the merchant-facing view of everything captured.
How the intelligence layer works
The same four stages run underneath every application — which is what makes the layer reusable across merchant, healthcare and civic contexts rather than rebuilt per domain.
Unify & cleanse
Signals arrive from POS, surveys, reviews, chat and operations in different shapes. The platform normalises them into one consistent record per customer and per location.
AI-powered analysis
Models read the combined signal — not just star ratings, but free text, timing, spend and repeat behaviour — to work out what actually happened.
Pattern & insight detection
Recurring themes surface on their own: the slow Friday service, the item that drives return visits, the location drifting from the rest of the estate.
Predict & prioritise
Insights are ranked by likely impact, so the next action is the one worth doing rather than the one that shouted loudest.
Handled as infrastructure, not an afterthought
The platform processes customer feedback and transaction data, so access control, lawful basis and auditability are part of the product rather than a policy page.
Data protection by default
Personal data is processed under a documented lawful basis, with a published privacy policy and data processing addendum.
Access control
Role-separated accounts for merchants, team members and administrators, with invite-based team access and revocation.
Auditability
Corrections, approvals and rate changes are logged with who changed what and when — nothing overwrites silently.
Connects to what you already run
Signals are only useful if they arrive without extra work. VelGrow reads from the systems already in the business rather than asking anyone to key data in twice.
Point of sale
Transaction data flows in as sales happen, so spend and visit history stay current without manual entry.
Accounting
Xero connection for reconciling loyalty spend and merchant billing against real financial records.
Messaging & feedback
Email and in-product messaging for review requests, re-engagement campaigns and offer delivery.
Open endpoints
Server-side APIs for pushing signals in and pulling insight out, for teams that already have their own stack.
Ready to see it on your own data?
Merchant Intelligence is live today. Healthcare and Civic applications are in development.